The Organic Movement Stands Together: Elevating Truly Regenerative Agriculture and Calling Out Regen Greenwashing

The Regen momentum is also driven forward by a lot of hype, an army of consultants and, not least, by the ease with which the unprotected term ”regenerative” can be used while largely continuing with degenerative practices. It’s very easy to greenwash. And it is happening. In the market. At investment conferences and in policy circles.